February 4, 2023

SixTwentySix is happy to announce the signing of Iranian-American director Arrad to its illustrious roster of expertise. He will likely be solely repped by the studio for commercials and music movies.

Born and raised in Los Angeles, Arrad’s affinity for movie and media started at a younger age. Fueled by the ability of filmmaking, he has been professionally directing and producing movies for among the leisure world’s largest superstars because the age of 17, together with Tyga, Nicki Minaj, Anitta, Missy Elliott, The Child LAROI, Jhene Aiko, Latto, Marshmello, Lil Wayne, J Balvin, amongst many others. A two-time back-to-back VMA nominee for “Greatest Hip-Hop” video for Polo G’s “Rapstar” and Latto’s “Huge Vitality,” in addition to garnering a win for GRM Day by day’s Video of the Yr for Aitch x AJ Tracey’s “Rain,” Arrad is without doubt one of the present era’s most enthralling and in-demand directorial skills.

Charming and daring in the best way he shapes a mission’s narrative or storyline, Arrad’s standout physique of labor is one which encapsulates and displays an especially photographic, editorial fashion. A passionate and meticulous director, Arrad prioritizes ensuring the expertise he works with feels good about themselves and the best way they appear. He takes nice care in assuring his expertise is feeling their finest and pays scrupulous, explicit consideration to how he’s casting the fitting mild on them, capturing them on the fitting lens, and figuring out the fitting angles. Making certain each little bit of element is fastidiously organized in direction of how their look on digital camera is enriched is instrumental to the colourful, alluring work he produces.

“Off the bat, SixTwentySix felt proper as a result of their objectives are very aligned with my very own, and all of us have our fingers on the heartbeat of immediately’s zeitgeist,” reveals Arrad on signing with the inventive studio and manufacturing firm. “They remind me of myself – decided, relentless, and craving to be the most effective in our subject.”

“We’re thrilled to welcome Arrad to the SixTwentySix directorial roster for business and music video illustration,” shares Jake Krask, SixTwentySix Companion and Managing Director. “Arrad brings excessive idea, extremely technical creativity that enables a breath of contemporary air to each mission.

“You can’t miss his polished cinematic fashion and indulgent manufacturing design,” provides Austin Barbera, SixTwentySix Companion and Govt Producer. “As we proceed to develop as a inventive studio, Arrad felt like an important and pure addition to the roster. We couldn’t be extra excited to be working with Arrad whereas he continues to advance his profession.”

Upcoming, considered one of Arrad’s private tasks at present in post-production is a strong visible in regards to the ongoing girls’s freedom rights and humanitarian disaster in Iran.

The quick movie that includes an authentic piece of spoken phrase written by Arrad himself, is in response to the protests at present occurring sparked by the tragic and unspeakable demise of 22-year outdated Iranian lady, Mahsa Amini, after the nation’s morality police arrested her for not carrying the hijab correctly. Arrad’s piece will function a full feminine forged and notable Iranian skills, shining a extra intense mild on illuminating the current unjust occurring to Iranian girls on a regular basis of their lives and the indescribable brutality they’re presently going through with authorities authorities. In 2023, Arrad can even have a significant mission debuting for a number one OTT community platform.