February 5, 2023

Who’s Materials Escolar

Materialescolar.es  is Spain’s largest on-line faculty provides retailer. It sells instantly to finish clients, addressing the wants of households searching for to amass provides for his or her youngsters, college students themselves and academic establishments (colleges, academies, coaching facilities and extra) that have to refill on provides earlier than the start of the educational 12 months. 

As well as, an increasing number of corporations are selecting materialescolar.es as their on-line provider of stationery and paper merchandise.

The catalog at the moment has 17,550 totally different merchandise and 9 built-in warehouses, whereas managing 1000’s of orders for 1000’s of shoppers with totally different seasonal wants. 

Materials Escolar’s worth proposition

Founder and CEO Javier Galán, who has quite a lot of digital expertise , had an concept: to open a web-based retailer that provides all issues stationery, crafts, faculty provides, backpacks and extra that an individual, household or establishment might have. What’s the distinction with different companies? It’s multi function retailer and is available in a single cargo. 

Clients can fill a digital purchasing cart with totally different unit objects (a backpack, a pencil, a marker, an eraser, a pen…) that they may obtain in a single cargo inside 48 hours. 

It is a clear aggressive benefit over rival corporations reminiscent of Amazon, who make partial deliveries topic to the timing and availability of their suppliers. 

This single cargo interprets right into a comfort for consumers. It additionally reduces the environmental impression, and lowers logistical prices by regrouping merchandise right into a single package deal.

Moreover, with the ability to purchase precisely the product models which are wanted, as a substitute of getting to buy packing containers, as with different on-line shops, advocates for a extra sustainable world and a accountable purchasing expertise.

“Why purchase a field of erasers if you happen to solely want one or two?” mentioned the founder.

Javier Galán talks us by the speedy development of “Materials Escolar ” in a vertical market and PrestaShop’s contribution to the event of the corporate.

A transparent concept and the migration to PrestaShop

With their clear enterprise concept, they initially developed Materials Escolar on the Magento Enterprise platform in 2011. 

Nevertheless, they quickly realized that they wanted a platform extra suited to the complexity of their enterprise, which would offer them with different functionalities, such because the multi-store choice, and the mixing of warehouses and the identical again workplace for 1000’s of merchandise and 1000’s of shoppers. 

Their largest problem was they wanted quite a lot of instruments… they selected PrestaShop as a result of: 

  • The modules they wanted had been accessible within the platform
  • They may develop the mandatory modules in the event that they weren’t accessible

For instance, the product attributes system, with out impacting the core enterprise operations.

We would have liked a steady and scalable platform with a identified and acceptable price that may permit us to work with 1000’s of merchandise from varied warehouses and shops. PrestaShop fulfilled all of those necessities. Javier Galán 

 

In 2014, they migrated to PrestaShop and managed to scale their ecommerce. 

They arrange two on-line shops: one to promote workplace provides, and one other for college provides, stationery, and paper merchandise, integrating the catalog and managing it individually.

They managed to enhance their search engine optimization after the migration. It was a prime precedence since they work with many narrow-margin merchandise and a lowered unit price. Thus, they should depend on a strong pure positioning to compete with out investing giant quantities in promoting. 

The primary profit we discovered attention-grabbing was the development of our Google positioning. Natural visitors elevated by 40% to 50% within the first three months. PrestaShop’s search engine optimization optimization is pretty good and helps us maintain a superb place. Extra particularly, the PrestaShop 1.7 model has helped us so much concerning our positioning. We at the moment have about 400,000 visits per 30 days from natural visitors. Javier Galán 

Assured minimal value – STOCK accessible in 14,642 merchandise and at all times… AT THE BEST PRICE!

Materialscolar.es undertaking’s Information and KPIs

Now let’s get to know the undertaking with goal knowledge:

Some Key Figures:

  • 17,500 references for stationery, paper merchandise and college provides
  • 2,000 references for backpacks 
  • 60% new clients per 12 months
  • 400,000 search engine optimization visits per 30 days 
  • Conversion fee: 1.5% and it exceeds 3.2% through the Again to College interval

PrestaShop modules utilized by Materials Escolar

They use a number of PrestaShop modules to enhance their conversion fee: 

The PrestaShop modules that we are able to discover on the Addons Market are one in every of our keys to success. They allow deploying new options shortly with out investing in improvement. Javier Galán 

Amongst their plans for the short-term future, they’re contemplating migrating to the newest PrestaShop model (v. 1.8) and boosting their recently-launched third retailer, which provides custom-made merchandise. 

Conclusion

Materials Escolar is an ecommerce web site whose success has been marked by a singular worth proposition, a transparent positioning technique and the selection of a platform able to adapting to the wants of the undertaking.