February 4, 2023

​​Reviewing profitable digital advertising campaigns can generate concepts in your personal model.

Here’s a listing of excellent digital advertising campaigns from established firms in 2022. The campaigns function iconic merchandise, menu hacks, actions for social good, inspirational tales, and extra.

Oscar Mayer – Bologna Mask

Image of the Oscar Mayer - Bologna Mask.

Oscar Mayer – Bologna Masks

Oscar Mayer partnered with Korean magnificence specialists Seoul Mamas to create a facial masks impressed by its bologna. Using the long-lasting form of the bologna and its packaging, the masks, by way of multichannel posts, ingeniously capitalized on a whole era who grew up consuming and taking part in with bologna slices. The outcomes had been a fast, visible gag, best for social media.

Warner Bros. Pictures – #Barbie

Image of Margot Robbie in the new Barbie movie.

Warner Bros. Photos – #Barbie

One of many yr’s most profitable campaigns was by Warner Bros. Photos. The movie manufacturing firm started dropping pictures on social media to advertise the big-screen 2023 launch of Barbie, the Mattel doll. Utilizing the hashtag #Barbie, the posts featured pictures of Margot Robbie as Barbie and Ryan Gosling as her boyfriend Ken. The preliminary posts planted the cultural seed on the proper time. Followers expanded the thought right into a #Barbiecore motion, because the kitschy pink aesthetic started turning up at occasions such because the Met Gala and in social posts from celebrities, together with Kim Kardashian, Lil Nas X, and Megan Fox.

Twitter – If you can dream it, Tweet it

Image of a tweet by Twitter reading "if you can dream it, Tweet it," with a picture of singer Tina Snow.

Twitter – If you happen to can dream it, Tweet it

Twitter ran an omnichannel marketing campaign launched with a tweet, “If you happen to dream it, Tweet it,” adopted by images of billboards containing tweets from celebrities expressing their desires earlier than attaining them. The marketing campaign included 39 billboards throughout eight cities, many within the hometowns of the featured stars, together with Demi Lovato and Leonard Fournette. On Twitter, the sequence of posts closes with “Tweet it into existence.” The marketing campaign resonated with the core of social media, and the decision to motion defines Twitter as the place these aspirations come alive.

Duolingo – TikTok

Screenshot of a TikTok by Duolingo.

Duolingo – TikTok

Duolingo is without doubt one of the most influential manufacturers on TikTok and throughout social media. Concentrating on TikTok’s primarily Technology Z viewers, Duolingo content material options its owl mascot, Duo, in foolish, musical spots on language translation and popular culture, in addition to taunts at its competitor, Google Translate. Duolingo’s TikTok account has over 5.3 million followers and 106 million likes.


Aldi, the worldwide grocery chain, used a Might financial institution vacation to attract some consideration. Aldi used its Twitter account to announce taking the day without work, letting different large manufacturers take over for the day. Over 40 manufacturers, together with some grocery store opponents, bought in on the motion. With out spending any cash on the marketing campaign, Aldi generated 5.1 million views and 140,000 engagements over the week.

Havana Club – The Amparo Experience

Image of Havana Club - The Amparo Experience.

Havana Membership – The Amparo Expertise

The Amparo Expertise is the story of the Arechabala household, the creators of Havana Membership rum, starting with the Cuban revolution on January 1, 1959. This immersive theatrical story is skilled totally on Instagram and consists of movies, trivia, and extra. This marketing campaign is an efficient instance of the facility of story and demonstrates the necessity to adapt your narrative to the varied social media codecs.

Dove – #DetoxYourFeed

As a part of its ongoing Self-Esteem Mission, Dove produced a brand new brief movie, “Poisonous Affect,” wherein moms and their daughters confront poisonous magnificence recommendation on social media and the way it’s change into normalized for a lot of ladies world wide. The movie and marketing campaign had been promoted with the hashtag #DetoxYourFeed and linked to a 4-step guide to assist. The Dove Self-Esteem Mission was established in 2004 to assist younger individuals fulfill their potential by constructing constructive physique confidence and shallowness.

McDonald’s – Menu Hacks

Image of a tweet by McDonald's featuring menu hacks created by fans.

McDonald’s – Menu Hacks

McDonald’s invited followers to create their very own menu hacks and submit them on social media. The corporate then posted a menu of the limited-time mash-up creations: “Hash Brown McMuffin,” “Crunchy Double” (rooster nuggets and double cheeseburger), “Surf + Turf” (fish sandwich and double cheeseburger), and “Land, Air & Sea” (Huge Mac, rooster sandwich, and fish sandwich). The marketing campaign is an extension of McDonald’s earlier “Well-known Order” marketing campaign, that includes personalised selections from Travis Scott, Mariah Carey, and others.

Corona – #PayWithPlastic

Screenshot of a Corona tweet promoting #PayWithPlastic.

Corona – #PayWithPlastic

Corona, in partnership with the Cayman Islands Chamber of Commerce and Parley for the Oceans, produced plastic weigh stations the place helpers traded recyclable plastic for Corona merchandise. Recycling machines had been positioned in Mexico, Brazil, Columbia, Spain, and Italy, and contributors bought a beer just by depositing plastic bottles and cleansing the seashore and ocean. This marketing campaign was constructed on rising environmental issues worldwide and the model’s efforts for a bigger social good.

Firehouse Subs – Rewards Week

Facebook image from Firehouse Subs promoting Rewards Week.

Firehouse Subs – Rewards Week

Firehouse Subs celebrated seven years of rewards with seven days of unique presents and bonus factors for its app members. Every day of Rewards Week, the model posted hints to customers on the placement of bonus factors for his or her accounts. Social media posts highlighted fan-favorite menu gadgets and generated loads of engagement with the Firehouse app.

HubSpot – 1,000 Integrations

Image of a tweet by Wistia congratulating HubSpot on reaching 1,000 app integrations.

HubSpot – 1,000 Integrations

This yr the HubSpot App Market formally crossed the 1,000 apps milestone, which the corporate introduced in a multichannel marketing campaign. Not solely did HubSpot’s announcement let present and potential clients know in regards to the platform’s versatility, nevertheless it additionally leveraged the built-in companions, prompting them to spotlight their very own involvement as they congratulated HubSpot. This occasion demonstrates the facility of a related and motivated community.

Swoop – This Beach Is a Coupon

Swoop, the low-cost Canadian airline, launched its Swoopons weekday offers program with the discharge of 1 large Swoopon — a 60{4e53776ea2e7ff1461f88a71c2454d306398c4e34a1dbf55bd2197245a47ad2a} off promo code streamed from the seashores of Mazatlán. A brilliant-sized seashore coupon was stamped within the sand and used the assistance of the tide to countdown the clock on this time-limited supply. Combining offline and on-line, the promotion was streamed on Fb, giving viewers a style of the soothing location whereas creating urgency and engagement because the deal slowly washed away. The promotion drove an 80{4e53776ea2e7ff1461f88a71c2454d306398c4e34a1dbf55bd2197245a47ad2a} improve in gross sales for the marketing campaign’s period.